Finding a good search engine optimization guide can be quite difficult. While you can find many articles that give you a brief overview of techniques to use, they often fall short of what a full guide can do for you. The best solution is to know what to look for in a guide so you can get started with your SEO techniques as soon as possible.
The first thing you need to look for is who the guide was written by. The chances are good that the best guides have been penned by those who are known in the field. Take a look through Internet marketing forums and see if there are any posts by this person or reviews of any of their products. If they have a blog, check and see if there is good quality content that impresses you.
After you have checked out the person behind the product, it’s time to thoroughly research the product itself. Now, don’t take the word “research” as meaning that you are going to need to spend hours or days finding the right SEO guide! You just want to do a quick check to ensure that you will be putting your money in the right place.
The guide you choose should have the following qualities:
- Well presented
- Contains strategies that are up to date
- Refers to on page SEO
- Refers to off page SEO
- Does not recommend “spammy” techniques that will get you nowhere
So, how are you to determine if the product has these features before you even own it? The best way is to ask other Internet marketers what they recommend. Another solution is to search for reviews on the product. We’ve already discussed that you can find reviews on popular Internet marketing forums. In addition to that, you can search on Google to find these reviews.
Something you need to keep in the back of your mind is that many affiliates promote Internet marketing products. This usually means that the affiliate gives a rosy view of the product — so you cannot always trust it. A good thing to look for is either a marketer’s opinion you trust, or a more impartial site that reviews a few different products. That way you can determine what is best for you and your site’s search engine optimization.